founder of naked leader
1. “Yes” is a far more emotionally positive word than “No”
Apply – Say “yes” more than you say “no” You can say “yes” to mean “no” e.g. “yes, we must stop this project” is more persuasive than “no, this project must stop”.
2. Alex Salmond is a master at emotional communication – George Osborne is not
George Osborne spent over an hour explaining the economic reasons for “staying together.” Alex Salmond’s response was that he had never heard such “bluff, bluster and blethering.” Genius.
Apply – 3s are emotive – and if each begins with the same letter and increasing numbers of syllables – 1,2,3 – print and wear a label that says ‘Master of Influence’.
3. Because privacy in the ballot box is very different from disagreeing with the Yes Bandwagon
With opinion polls very close, this may be enough to tip the balance.
Apply – Ask for anonymous feedback, written questions at an open forum and anonymous voting on really contentious issues. This will ensure people don’t get swayed by the most often voiced opinion.
With my love and best wishes
David (Born in Edinburgh, by the way)