founder of naked leader
Thought For The Week
WHATEVER it is you have to communicate, it needs to be done with enthusiasm. Diffidence or hesitancy can undermine the most brilliant message. Conversely even a weak message can convince if it is put across with conviction and confidence.
Absolutely agree. Delivery is everything.
Sometimes that doesn’t work. A good product sells regardless of the pitch.
It’s possible to sell a bad product if you are persuasive enough.