founder of naked leader
Be Customer Focused
DO your customers let you know what they want? Do they give you feedback? If not, go and ask them. Make it easy for them to approach you with their requests/feedback.
Ask them how do they rate your customer service and what their expectations are of you? Ensure your complaints procedure is monitored so you know how many you receive and how quickly/efficiently they are dealt with. Turn customers who might have complained into loyal customers.
Customers buy off you if they like what you are selling. If they don’t, they won’t.
So it really doesn’t matter whether you get feedback or not.
Just make a good product and all is good.
Over time… adopting that way of thinking would loose customers to a competitor with better customer service!