founder of naked leader
Don’t Deal In Broken Promises
EVERY customer/supplier dispute, the loss of a customer, a fallout with a client, a decision by a potential customer not to come to you, or return to you – they all come down to one thing. It’s an actual or perceived (same thing) broken promise.
Make sure you deliver and follow through on your deals, your agreements and your promises – always.
(Extract from The Naked Millionaire)
Losing a customer is unforgivable just because you don’t give them enough attention.
Sometimes a customer is worth letting go.
Don’t let them dictate, especially with terms of payment etc.
Get rid of the pushy ones and the bad payers!
Customers need each other and losing one is folly.
Once you have lost one it takes a monumental effort to get them back.
Customers are the most precious asset of a business. Not a lot you can do without them so best hold on and be a great client for them.
That’s not to say there won’t be disagreements at times. It is about communication.
Promises are what make business work.
Breaking them is fatal when it comes to losing trust and relationships with people that you need for your business to be a success.