founder of naked leader
MAKE your big idea a killer proposition.
Write it out, in language a 10-year-old would understand. Explain the pain (problems overcome) and pleasure (benefits) which will come from your big idea.
Combine the two, ie, it needs to appeal to a problem being solved and an opportunity being achieved.
Then, the killer part, add the consequences of not doing something about the problem, so you end up with a three-part killer proposition.
(Extract from The Naked Millionaire)
Great idea and enjoyed the book!
The consequences of not doing something is crucial.
You have to convince yourself that what you have is worth people knowing about. Then they will believe you too.
A child would understand my idea.
It’s about as useful as a children’s idea too!