founder of naked leader
Value What You Have
MAKE sure you pay attention to relationship marketing. Rather than spend time and money on acquiring new customers, make sure you focus on retaining existing ones. Remember, it costs less to retain a customer than it does to attract a new one. This week, don’t allow a customer walk away as it might prove expensive to get them back.
It’s true that attracting customers is much harder than keeping the ones you have.
Best just to forget about attracting new business and make sure you keep what you have in the first instance.