founder of naked leader

Action For The Month

HAVE you got lovely features? Of course you have. Let me rephrase that. Has your product got lovely features?

If so, your customer won’t be interested in them. You don’t need to explain what colour your product is. Your clients will want to know the benefits they can glean from it. So, in a clear, concise way, tell them all about the benefits, not the features. Show them how they can save money, improve efficiency, or add value to their business by using your product. By all means mention the features. However, more importantly, sell the benefits.

3 Responses to Action For The Month

  1. The product is essentially the business. Without staff and custs of course there is a problem but you don’t need either of them unless you have a good product to sell.

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