founder of naked leader
Benefit From Marketing Your Product
FEATURES over benefits? It’s benefits every time as far as selling your product is concerned.
Your clients will want to know the benefits they can glean from it. So, in a clear, concise way, tell them all about the benefits, not the features. Show them how they can save money, improve efficiency, or add value to their business by using your product. By all means mention the features. More importantly, though, sell the benefits.
Enjoyable. Products are the key to the business world and marketing them is so important.
As you say, features are the watchword.
Features is not the watchword, it’s the benefits!
Of course, benefits win every time.
It is why the product was invented.
A car gets you from A to B regardless of what it looks like.