founder of naked leader

Deliver Big For The Killer Proposition

MAKE your big idea a killer proposition.

Write it out, in language a 10-year-old would understand. Explain the pain (problems overcome) and pleasure (benefits) which will come from your big idea.

Combine the two, ie, it needs to appeal to a problem being solved and an opportunity being achieved.

Then, the killer part, add the consequences of not doing something about the problem, so you end up with a three-part killer proposition.

(Extract from The Naked Millionaire)

4 Responses to Deliver Big For The Killer Proposition

  1. I had one once, then the idea was poo poohed by a publisher. Guess it’s not always what you think it is going to be.

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