founder of naked leader
- Be clear, concise and compelling:
Clear – What is your overall point? Make it in language understandable by everyone in the room.
Concise – Less is more, always – the BBC can explain a war in a headline – leave them wanting more so they will ask you questions about it.
Compelling – So what? – Why should they care and why is it important – in this order – personally (their hottest pain and pleasure buttons), for their strategic area and finally for the organisation overall.
- Be yourself.
- Use reference points and contexts / analogies – people love “stories”
- As you speak, make clear and direct eye contact with everyone in the room – one by one – practice this in your team meetings so it look natural.
- Treat your listener with courtesy and respect. Follow the Golden Rule in conversations by speaking to others as you want them to speak to you.