It’s Not Just About Income

It’s not just about Income

Honestly – the number of companies, and sales people, who go on and on and on about revenue…

Who really cares what your revenues are?

What are your costs?

What’s your profit?

And most crucially, how much cash do you have right now?

Companies go bust because they run out of cash…

What’s the saying?

Revenue is vanity, profit is sanity, but cash is king.

Rant over.

With my love and best wishes to you all

David

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