founder of naked leader
CHOOSING to live a positive life isn’t easy – it is worth it, though. Whatever we do in our lifetimes takes commitment and a will to achieve success and not to accept failure. The rewards can be great – and they don’t have to be financial. Right from when we were children we have learned…… Continue Reading
INSIDE your team, debate, discuss and decide – then go forward with one voice. Providing everyone has had a chance to have their say, and been genuinely listened to, they will go forward with you. ‘One team – one vision’. This does not mean you are ‘against’ other teams (we can all be in more…… Continue Reading
Time to Read: 1 Minute Business, and Business Leaders, are a Force For Good… they’d better be for all our sakes Why? Three reasons: Economic – Business is the only way the debt will ever be repaid. Society – We need both strong private and public sectors – each is dependent on the other. Without a…… Continue Reading
HAVE a business plan. Anybody wanting to survive in business has to have a vision, a plan. It is an essential tool for thriving and moving forward as a company. Make sure you have one. When you go on a car journey, if you’re sensible, you will have mapped out your route. You know where…… Continue Reading
BRIDGING the gap between education and business is a passion of Mark Durkin. So there can be no greater gift in his role of Professor of Marketing at the University of Ulster than equipping his students with the tools they need to flourish in the harsh world of commerce. On October 24, at the Naked…… Continue Reading
Time to Read: Just under 2 Mins Don’t bring the whole truth in the room, just for the sake of it. Yes, truth, openness and elephants are critical to your success – as a team, in projects and as an organisation…as long as it is about the issues that really matter. This is the key –…… Continue Reading
FEATURES over benefits? It’s benefits every time as far as selling your product is concerned. Your clients will want to know the benefits they can glean from it. So, in a clear, concise way, tell them all about the benefits, not the features. Show them how they can save money, improve efficiency, or add value…… Continue Reading
CHELSEA manager Jose Mourinho maybe the self-styled Special One. Well, imagine having the power to make every day special. Well, here’s the secret. You already have it. Every day can be as you want it to be. It comes with having a positive frame of mind. If you can expect the day to be a…… Continue Reading
MAKE sure you have a clear, concise, compelling strategy for your company. Ensure everyone in your organisation knows it. Also, how what they personally do relates to the strategy. Anything that you do that does not help you get closer to your vision, stop doing it. You will stop over a third of your work…… Continue Reading
Time to Read: 47 Seconds A level playing field I believe that everything you need, to achieve anything you want, you already have within you. There is nothing “wrong” with you. Am I “right”? Of course I am! I can and do show and share thousands of examples of people, teams and organisations who have achieved…… Continue Reading