founder of naked leader
Time to read: 35 Seconds
What’s your offer?
At the end of the day, every ‘sale’, every negotiation, and many situations in our private lives, comes down to making an offer:
If you agree with that I will agree to this.
Would you like to go for a drink sometime?
Your pizza delivered in 30 minutes or your money back.
And in a business world with information overload, so many choices and so little time, whatever your offer is, make is clear, concise and compelling.
Clear – Plain, simple language understandable by all.
Concise – 7 Seconds (the average attention span for human beings).
Compelling – It must be WOW and all about the person you are making the offer to, not you – and have some kind of financial promise.
And this is not easy – simple, not easy.
Mission Statement that fills an A1 frame? Easy; a full page about you and what you do? No problem; an offer that attracts attention in just 7 seconds?
Hell – it would be easier to carry out your own dentistry work.
In Naked Leader we have been working on many different offers over the years, some have worked well, others… less so.
That all changed post Brexit – we had to come up with something so irresistible that no-one else was doing, which appealed to the number one priority for all organisations at the moment – how to get more from the people that they already have.
Our offer now is this:
Very fast-track behavioural change
This results in 3 times more value, confidence and agility from the people that you already have.
So, what’s your offer?
With my love and best wishes.