founder of naked leader
Your Company Purpose Needs This…
Time to read: 50 Seconds
Naked Leader Week 1050 – 20 November 2023
…An Enemy
It might be a person, or people, or an idea.
Why?
Because, without it:
Your Purpose is too vanilla, boring, or wishy-washy.
You won’t stand out from the crowd – and in this day and age – you need to
Those championing your Purpose won’t know what to Champion.
In simple terms, it has to be:
Clear: Understandable by a ten-year-old, a golden retriever dog, and your mum
Concise: In a sentence
Compelling: Of its time
And
Controversial: People love it – and you – or hate it
Here’s some that didn’t quite hit the mark:
In case you’re wondering, who is Naked Leader’s enemy?
Our Purpose is simple – ‘Leadership for Good’ – leadership must be a force for good, or its not ‘leadership’ at all.
So, our enemies are endless change, boring coaching and worst of all, dependent driven consulting.
With my love and best wishes to you all
David
X