founder of naked leader

Monthly Archives: May 2013

Put Your Business On The Map

MAKE sure you have a business plan. Anybody wanting to survive in business has to have one – a vision. It is an essential tool for thriving and moving forward as a company. When you go on a car journey, if you’re sensible, you will have mapped out your route. You know where you are,…Continue Reading

Your Password – A Reminder

TO repel a decent attack you have to have a robust defence. Any coach worth his salt knows that – assuming of course you are talking about sport. Then there is the physical attack, a whole different ball game you might say. What about an attack that comes in below the belt and when you…Continue Reading

Please Pay Attention

MAKE sure you pay attention to relationship marketing. Rather than spend time and money on acquiring new customers, make sure you focus on retaining existing ones. Remember, it costs less to retain a customer than it does to attract a new one. This week, don’t allow a customer walk away as it might prove expensive…Continue Reading

Reap What You Sow

SOWING the seeds of recovery might be overstating the case, with the economy a long way from recovered. However, there is no doubt that the record number of start-ups in the UK in recent times has created much-needed growth to lessen the impact of the public sector job losses which are about to hit. The…Continue Reading

Ensure Your Vision Is Clear

MAKE sure you have a clear, concise, compelling strategy for your company. Ensure everyone in your organisation knows it. Also, how what they personally do relates to the strategy. Anything that you do that does not help you get closer to your vision, stop doing it. You will stop over a third of your work…Continue Reading

Be A Walkie Talkie

THERE are exceptions of course but generally, sportsmen and women often lead by example. In business, if you’re a team leader, do the same, and ‘walk the talk.’ You need to show, and put into practice on a daily basis, the standards you are demanding of others. It seems an obvious thing to say. And…Continue Reading

Meet Again – Just Know Why And When!

WE’LL meet again, I know exactly where and precisely when! Not quite the lyrics Dame Vera Lynn conjured back in the 1940s, although close enough. Do those words strike a chord? Perhaps you are in a company where this sounds familiar, an organisation where meetings are held for meetings’ sake. A company where your boss…Continue Reading