Don’t Fall For Their Trap

Time to read: 1 Minute

Naked Leader Week 1134 – Monday 28 July 2025

In desperation for more Clients, the establishment Consultants are now saying they will save you money…by cutting costs.

The Catch – as Tom Peters said “you can’t downsize yourself to greatness” – this is perfectly analysed by John McLaughlin, CEO of Cogent Executive here in his post.

So, how do you spot the ‘value creators’ from the ‘cost cutters’?

Simple – they will say ‘Yes’ to all these questions:

1. Financial – Will you make and save us a minimum of 3X ROI more than we invest with you?

2. Partnership – Will you do this with us, not to us – our agenda, not yours?

3. Sustainable – Will you share with us exactly how to do what you do, so that we can be self-leading, with support from, but no dependence on you?

4. Wellbeing – Working with you, will our people’s wellbeing go through the roof and not through the floor?

With my love and best wishes to you

David

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