founder of naked leader
WHEN managing change, pay attention to the four key principles. Leadership, communication, strategy and culture. You must have a clear understanding of these to avoid an uphill struggle. Remember, change is inevitable. You need the ability to adapt so you can survive and prosper. An organisation needs to improve and adapt to the changing world.…… Continue Reading
EVERY customer/supplier dispute, the loss of a customer, a fallout with a client, a decision by a potential customer not to come to you, or return to you – they all come down to one thing. It’s an actual or perceived (same thing) broken promise. Make sure you deliver and follow through on your deals,…… Continue Reading
MAKE sure you pay attention to relationship marketing. Rather than spend time and money on acquiring new customers, make sure you focus on retaining existing ones. Remember, it costs less to retain a customer than it does to attract a new one. This week, don’t allow a customer walk away as it might prove expensive…… Continue Reading
ARE you ready to get into the festive spirit? Or will you be eating your turkey and stuffing through gritted teeth as the annual family get-together turns into anything other than a Christmas cracker? If it’s the latter, you are not alone. And yet, wouldn’t it be far more beneficial to make the most of the…… Continue Reading
WORK on ownership, accountability and strengths. Hold a meeting and, as a team, agree that no one will ever say anything behind each other’s backs which they would not say to their faces. This is a given, and must be accepted on an emotional level. If everyone simply nods, they will not do it. If…… Continue Reading
WE are always having to Think. We have to Think ahead, Think through, Think out loud. Well, we should also be aware of how to Think clearly because it allows us to reason, then to derive a judgement upon which a correct conclusion can be drawn. It is an analytical way of thinking, where information…… Continue Reading
ARE you showing enough interest in your deposits? Yes, that question has a double meaning! Because businesses are missing out on millions of pounds a year by holding cash in accounts that give you little or no return on the investment. Think of a number between £55billion and £65billion – okay, let’s call it £60billion…… Continue Reading
DO your customers let you know what they want? Do they give you feedback? If not, go and ask them. Make it easy for them to approach you with their requests/feedback. Ask them how do they rate your customer service and what their expectations are of you? Ensure your complaints procedure is monitored so you…… Continue Reading
GET paid. Unless and until you get paid you have not made a sale. A true ‘sale’ is not a lead, a meeting, the signing of a contract, the carrying out of work or the follow-up meetings. A true ‘sale’ only happens when you get paid. As the character Rod Tidwell says in the film…… Continue Reading
BREAK free from seeking the approval of others. You will never become a well-respected person and brand without detractors, and these people may be very vocal in their opposition to you. You need that; you need these people talking about you, having a go at what you have done, often complete strangers to you, to…… Continue Reading