founder of naked leader
HAVE a business plan. Anybody wanting to survive in business has to have a vision, a plan. It is an essential tool for thriving and moving forward as a company. Make sure you have one. When you go on a car journey, if you’re sensible, you will have mapped out your route. You know where…… Continue Reading
WE do not move forward in our organisations unless we realise one thing above all else. An organisation can never reinvent itself, it can never change, it can never do anything – only its people can. (Extract from The Naked Coach)… Continue Reading
WHEN we meet someone new, we decide whether we ‘like’ them in less than three seconds. We have to like someone if we are to trust them later. Remember, indifferent or negative first impressions are difficult to turn around. To build immediate rapport, be prepared for introductions, make eye contact and smile, introduce yourself and…… Continue Reading
AS the big news this month was the unveiling of the 12th Doctor it is perhaps fitting we touch on the subject of Cyber threat to businesses everywhere. Okay, Doctor Who’s arch enemy the Cybermen proposing to take over your company is as far-fetched as the storylines in the iconic series! However, Cyber attacks by…… Continue Reading
Please add your comments at the bottom… many thanks. Time to READ: 4 min 29 secs Time to LISTEN: 6 min 28 secs They can do something, I can’t… Much as I love lying here in my cot, it is getting altogether just a little too boring. It’s not too bad when I am being…… Continue Reading
BUSINESS is not just about making money, it is about delighting your customers. Making money is the by-product. And you will delight your customers by following through and delivering on what you promise. So, this week, and always, follow through and deliver on your promise. Be seen to deliver your agreement. And if something goes…… Continue Reading
IF ever there was an example of how Naked Leader’s Formula For Guaranteed Success can inspire then ex-pat Kevin Hutchinson has provided it. An accomplished computer programmer and working towards his next ‘big thing’ Kevin’s ‘lightbulb’ moment has provided a simple tool to be used for something we all struggle to accomplish at times –…… Continue Reading
Time to Read: After you have done something more useful. Time to Listen: Ditto. Add this to your To Do List… Stop doing it! Yes, I know that at Naked Leader we love Just Do It! However, that comes after Know where you want to Go, where you are Now and Know what you have…… Continue Reading
HAVE you got lovely features? Of course you have. Let me rephrase that. Has your product got lovely features? Even if it has, your customer will not necessarily need an explanation on the colour, the design or the aesthetics. What your clients will want to know are the benefits they can glean from it. So,…… Continue Reading
WHEN driving your business down the road to success, there are times when you need to take the occasional detour away from Quality Street. Beating off the competition in business is not just about the quality of relationship you have with your customers it is about quantity too. The number of people who know each…… Continue Reading