founder of naked leader
CHOOSE your thoughts with care, and choose your beliefs with great care, because they dictate your frame of mind to take action, or inaction. Every day this week, focus on what you want, not what you don’t want. Surround yourself with positive people (that’s people who think constructively, not destructively). Surround yourself with negative, energy…… Continue Reading
AS a business it is time to Face it. The simple truth is that if you fail to offer your customers online support or you do not maintain a social media profile, you could lose out. A recent study has found that consumers expect online availability while expecting a response to enquiries outside of office…… Continue Reading
IF you are launching an idea or concept this week, make sure it is sustainable as this is far more important than the speed in which it is introduced. Common sense says that anything new is piloted to see whether it works. That way it can be tinkered with and fine tuned to ensure any…… Continue Reading
EVERY Family Matters – the clue really is in the title! For inspirational life coach Alan Wilson it has become more than a business title. It is a heartfelt slogan he wears on his sleeve. Backed by Naked Leader founder David Taylor, whose initial interest acted as a motivational tool, Alan has devoted his life…… Continue Reading
IF you would like to connect with children, pass on your experience and help large numbers, one of the most effective ways is to speak at a school. Most schools in our area will welcome an external speaker such as yourself. It’s usually easy to find a slot, then the challenge comes when you actually…… Continue Reading
SOWING the seeds of recovery might be overstating the case, with the economy a long way from recovered. However, there is no doubt that the record number of start-ups in the UK in recent times has created much-needed growth to lessen the impact of the public sector job losses which are about to hit. The…… Continue Reading
RED tape in business can often leave entrepreneurs feeling blue. That is about to change for those wanting to patent ideas and inventions in double-quick time. The Government will introduce a fast-track system later this year cutting patent processing from up to four years to a possible 90 days. This superfast system will allow people…… Continue Reading
PROFESSOR of Marketing at the University of Ulster, Mark Durkin has always strived to better the lives and prospects of the graduates under his guidance. And spurred on by the words of Northern Ireland Secretary of State, the Right Honourable Theresa Villiers MP, in a recent statement to coincide with the 15th anniversary of the…… Continue Reading
MAKE your big idea a killer proposition. Write it out, in language a 10-year-old would understand. Explain the pain (problems overcome) and pleasure (benefits) which will come from your big idea. Combine the two, ie, it needs to appeal to a problem being solved and an opportunity being achieved. Then, the killer part, add the…… Continue Reading
DURING the continued uncertainty in the economy it is important to think positively about your business and aim higher than just keeping your head above water. Individuals can make a difference and you need to be focused on the most vital aspect of your company if you want to come through prospering and in fighting…… Continue Reading