founder of naked leader
MAKE sure you have a clear, concise, compelling strategy for your company. Ensure everyone in your organisation knows it. Also, how what they personally do relates to the strategy. Anything that you do that does not help you get closer to your vision, stop doing it. You will stop over a third of your work…… Continue Reading
DO your customers let you know what they want? Do they give you feedback? If not, go and ask them. Make it easy for them to approach you with their requests/feedback. Ask them how do they rate your customer service and what their expectations are of you? Ensure your complaints procedure is monitored so you…… Continue Reading
MAKE sure you know your unique selling point, be it yourself as an individual, or your company. Really understand it and make sure you tell the world about it in any proposition. People need to know the benefits so make sure you explain, clearly and concisely, just what it is that makes you, or your…… Continue Reading
WE’VE all head of a licence to kill. How about a licence to make a killing? In financial terms that is! Firms looking to expand into new markets both in the UK and overseas can use brand licensing to build business and explore new markets. Consider this, global retail sales last year approached £100billion, with…… Continue Reading
HAVE a business plan. Anybody wanting to survive in business has to have a vision, a plan. It is an essential tool for thriving and moving forward as a company. Make sure you have one. When you go on a car journey, if you’re sensible, you will have mapped out your route. You know where…… Continue Reading
AS the big news this month was the unveiling of the 12th Doctor it is perhaps fitting we touch on the subject of Cyber threat to businesses everywhere. Okay, Doctor Who’s arch enemy the Cybermen proposing to take over your company is as far-fetched as the storylines in the iconic series! However, Cyber attacks by…… Continue Reading
BUSINESS is not just about making money, it is about delighting your customers. Making money is the by-product. And you will delight your customers by following through and delivering on what you promise. So, this week, and always, follow through and deliver on your promise. Be seen to deliver your agreement. And if something goes…… Continue Reading
WHEN driving your business down the road to success, there are times when you need to take the occasional detour away from Quality Street. Beating off the competition in business is not just about the quality of relationship you have with your customers it is about quantity too. The number of people who know each…… Continue Reading
IN a world in which human capital is more than ever the most important raw material, there is now compelling evidence that businesses or countries that fish in only half the talent pool are handicapping themselves badly,” – Cherie Blair in the London Evening Standard of 07/03/12. Coaching for a diverse workforce – Rosalind Taylor, CEO Naked Leader Cherie…… Continue Reading
TO be visible, be out there. Visibility builds trust. Your customers and potential customers are on Facebook, Twitter, MySpace and others. Go and meet them there.… Continue Reading