founder of naked leader
MAKE your big idea a killer proposition. Write it out, in language a 10-year-old would understand. Explain the pain (problems overcome) and pleasure (benefits) which will come from your big idea. Combine the two, ie, it needs to appeal to a problem being solved and an opportunity being achieved. Then, the killer part, add the…… Continue Reading
WHAT makes a good manager? That is the question posed by the Happiness at Work Index and it was revealed that those who lead by example are vital in keeping staff satisfied in difficult trading times. More than half of those surveyed said that they thought this was the most important quality in a manager…… Continue Reading
STYLE over substance is a common phrase and yet in terms of effective leadership, one without the other is like toast without marmalade. A good leader will adopt a certain style and also have some, or all, of the qualities one might expect of a person faced with making the decisions that matter. So, which…… Continue Reading
BUYING decisions are emotional (we stack the logic up afterwards) and they come down to two main drivers. They are things that propel us towards pleasure, or away from pain. Think about what pain your business can help remove, and what pleasure it can help make happen, more often. (Extract from The Naked Millionaire)… Continue Reading
IT was 1970s/80s band The Specials who famously belted out the lyrics ‘you’ve done too much, much too young’. Well, in today’s economic climate, that message doesn’t really apply to the younger generation as far as getting their feet under the table in the job market is concerned – although help is now at hand.…… Continue Reading
THIS week’s thought comes from Dragons’ Den star Deborah Meadon in her excellent book, Common Sense Rules. ‘The phrase 360-degree thinking should be put away in a locked box along with blue-sky thinking, thinking out of the box and countless other meaningless phrases that imply that otherwise one-dimensional, dull, uncreative thinking is the norm. ‘Businessmen…… Continue Reading
TO boldy go where no other spokespeople have gone before – that is the intention of a group of entrepreneurs in trying to stimulate the economy. Those leaders have called on the Government to stretch the boundaries in the action they take, including increasing the number of enterprise zones throughout the country and extending National Insurance holiday to those in…… Continue Reading
ASK British Telecom and they will say it’s good to talk. After all, despite advances in technology, talking is the best way to communicate and get your point across. There are times in business though, when talking is only good, to a point. A journalist will tell you, ‘never say in three words what you…… Continue Reading
ARE you Mr Motivator? Are you driven by the desire to be successful and in control of your own destiny? Is earning money a bi-product of that passion? If the answer is yes to those points then you might have what it takes to start up your own business. Being their own boss is the…… Continue Reading
CHARITY doesn’t necessarily begin at home – for some people it started and continues as an integral part of their daily business lives. David Taylor’s Naked Leader week of 24th October explained how companies such as Coutts have helped The Prince’s Trust – for whom David is an ambassador – by running Leadership events on…… Continue Reading