founder of naked leader
A ROOM with a view? Not necessarily. However, getting the boring logistics right, such as seating arrangements and technical equipment at the chosen venue, is vital to the success of a meeting. You have decided a gathering is the only way to communicate a certain message. Now you must make sure everyone knows when and…… Continue Reading
TONY WESTWOOD is a golf professional and his book The Naked Leader Plays Golf is available exclusively through the Naked Leader website, here. This is an extract from the book. Why not buy it and find out more? It could change your game if you read it before tee time… WHEN I look at somebody…… Continue Reading
THOSE who frequent card shops may have recently come across a rather amusing birthday greeting that reads, ‘With golfers, if they hit it left it’s a hook. If they hit it right it’s a slice. And if they hit it straight it’s a…miracle!’Well, somebody who would vehemently disagree with that notion, albeit one that is…… Continue Reading
THINK of Simply The Best and an image of singer Tina Turner springs to mind. She sang an iconic song and suggested in the lyrics that we could be better than all the rest. Well, no doubt you would like to be the best in whatever job or role you find yourself in. There are…… Continue Reading
TO meet or not to meet? That is the question. Are you in a company that has meetings purely for the sake of having a meeting? An organisation where your boss concludes one by saying ‘Right, let’s meet again tomorrow, same time, same place’ with no particular reason? Having a meeting with nothing to discuss…… Continue Reading
NOT only should product features and benefits relate to customer needs in general but to particular segments. In simple terms, the better you are at understanding what your customers want, the easier it will be for you to save money by not giving them additional stuff that they don’t value. (Extract from The Greatest Marketing…… Continue Reading
MAKE sure you pay attention to relationship marketing. Rather than spend time and money on acquiring new customers, make sure you focus on retaining existing ones. Remember, it costs less to retain a customer than it does to attract a new one. This week, don’t allow a customer walk away as it might prove expensive…… Continue Reading
WHEN something goes wrong with your business service, it is one of your biggest opportunities to impress your customers. After all, at this point their expectations are very low (so you can easily exceed them) and their emotions are very high (so they are more likely to buy). This is not a flippant comment –…… Continue Reading
IS your potential profit being allowed to slip through the net, or are your business customers being caught up in your web? The answer to that key question could be crucial in the ongoing success of your business. Because if you are not selling your products and services via the internet then you are doing…… Continue Reading
YOU might have to address a gathering this week. Remember that world class speakers are interactive. As a good speaker you will already have a rapport with your audience. Never use notes. Just tell stories and listen to the feedback. And learn from it. Now, to be world class, add that you will: 1. Be…… Continue Reading