founder of naked leader
Thought For The Week
NOT only should product features and benefits relate to customer needs in general but to particular segments. In simple terms, the better you are at understanding what your customers want, the easier it will be for you to save money by not giving them additional stuff that they don’t value.
(Extract from The Greatest Marketing Tips in the World)
Knowing what you can sell and what you can’t is also vital for cash flow and the basics of business.
I agree, diversifying is important but so is maintaining customer focus.
Customer slike to have variety too and a new product can also help retain their business. Yes, finding the right product is essential although there is a case for finding other products to tempt the customer.
I agree, variety is the spice of life and finding new ideas to excite customers is a driving factor in the business in some cases.
I like to be offered new products, like on my mobile phone deal. Getting texts from the phone provider is excellent and I am always interested in what they’ve got to say in the same way that when I go into a shop, I like to browse and find new things.