founder of naked leader
IF you are launching an idea or concept this week, make sure it is sustainable as this is far more important than the speed in which it is introduced. Common sense says that anything new is piloted to see whether it works. That way it can be tinkered with and fine tuned to ensure any…… Continue Reading
EVERY Family Matters – the clue really is in the title! For inspirational life coach Alan Wilson it has become more than a business title. It is a heartfelt slogan he wears on his sleeve. Backed by Naked Leader founder David Taylor, whose initial interest acted as a motivational tool, Alan has devoted his life…… Continue Reading
IF you would like to connect with children, pass on your experience and help large numbers, one of the most effective ways is to speak at a school. Most schools in our area will welcome an external speaker such as yourself. It’s usually easy to find a slot, then the challenge comes when you actually…… Continue Reading
GONE forever are the days and ways of the old media – one-way, controlled brand messages broadcast to a mass audience. We now have new media – listen, participate, engage and relinquish control. (Extract from The Naked Millionaire)… Continue Reading
MAKE sure you pay attention to relationship marketing. Rather than spend time and money on acquiring new customers, make sure you focus on retaining existing ones. Remember, it costs less to retain a customer than it does to attract a new one. This week, don’t allow a customer walk away as it might prove expensive…… Continue Reading
WE’LL meet again, I know exactly where and precisely when! Not quite the lyrics Dame Vera Lynn conjured back in the 1940s, although close enough. Do those words strike a chord? Perhaps you are in a company where this sounds familiar, an organisation where meetings are held for meetings’ sake. A company where your boss…… Continue Reading
PROFESSOR of Marketing at the University of Ulster, Mark Durkin has always strived to better the lives and prospects of the graduates under his guidance. And spurred on by the words of Northern Ireland Secretary of State, the Right Honourable Theresa Villiers MP, in a recent statement to coincide with the 15th anniversary of the…… Continue Reading
AT the Naked Leader it is not the thinking that excites, it is the doing. Which is why Duncan Bannatyne’s book Wake Up and Change Your Life is so appealing. In it, the Dragon’s Den star invites people to do just that which is therefore doing away with procrastinating, while explaining to people how they…… Continue Reading
DURING the continued uncertainty in the economy it is important to think positively about your business and aim higher than just keeping your head above water. Individuals can make a difference and you need to be focused on the most vital aspect of your company if you want to come through prospering and in fighting…… Continue Reading
IN business you are nowhere without the team. In some cases that might be as an individual with an entourage of people to help out. Delegation is one key area of playing that team game well. Doing so will allow you to make maximum use of the resources available to you, for the benefit of…… Continue Reading