founder of naked leader
IT isn’t just phones that are smart these days. Businesses are becoming streetwise and ‘bank savvy’ in their efforts to access finance to better their fortunes. And it isn’t just a need for survival that firms are looking to borrow funds from financial institutions. According to figures, there is a clear trend towards companies wanting…… Continue Reading
NO matter how logical we think we are, or we appear to be, deep down we are all living, breathing bundles of energy. You will never, never be able to be build a trusted relationship with any other human being, until you can build such a trusted relationship with yourself. This is because, unless you…… Continue Reading
GONE forever are the days and ways of the old media – one-way, controlled brand messages broadcast to a mass audience. We now have new media – listen, participate, engage and relinquish control. (Extract from The Naked Millionaire)… Continue Reading
SOWING the seeds of recovery might be overstating the case, with the economy a long way from recovered. However, there is no doubt that the record number of start-ups in the UK in recent times has created much-needed growth to lessen the impact of the public sector job losses which are about to hit. The…… Continue Reading
PROFESSOR of Marketing at the University of Ulster, Mark Durkin has always strived to better the lives and prospects of the graduates under his guidance. And spurred on by the words of Northern Ireland Secretary of State, the Right Honourable Theresa Villiers MP, in a recent statement to coincide with the 15th anniversary of the…… Continue Reading
HAVE you got a fire burning inside you? Losing your job is not necessarily all doom and gloom – in fact it can spark a flame inside some which refuses to burn out. There is a glimmer of hope as self-employment has risen and there are around four million people now working for themselves. Those…… Continue Reading
MAKE your big idea a killer proposition. Write it out, in language a 10-year-old would understand. Explain the pain (problems overcome) and pleasure (benefits) which will come from your big idea. Combine the two, ie, it needs to appeal to a problem being solved and an opportunity being achieved. Then, the killer part, add the…… Continue Reading
WE automatically move in the direction of our most dominant thoughts. When we believe something to be true we see the world in that way and our minds cannot tell the difference between something that happens in reality and something we imagine with emotional intensity.… Continue Reading
CHANGE the way you talk to yourself. Many people believe the happiness in your life comes down to how you communicate with yourself – your internal dialogue. Think of phrases you enjoy hearing and repeat them silently to yourself throughout the day. No one else need know you are doing this, except you will have…… Continue Reading
SOMEWHERE beneath the layers of dust, fear and limiting beliefs that have attached themselves to our lives, is the feeling that there is more, so much more; that our lives to date have been but a blade of grass compared to what we can be. (Extract from The Naked Leader)… Continue Reading