founder of naked leader

Monthly Archives: March 2014

Benefit From Marketing Your Product

FEATURES over benefits? It’s benefits every time as far as selling your product is concerned. Your clients will want to know the benefits they can glean from it. So, in a clear, concise way, tell them all about the benefits, not the features. Show them how they can save money, improve efficiency, or add value…Continue Reading

If someone asks you a question…

Time to Read: 60 Seconds  If someone asks you a question… Here’s a radical idea… Answer it! Yes, I know that might be the most blindingly obvious suggestion you have ever read And, it is also among the most unusual! Listen to politicians, colleagues at work, members of your family – how rarely people answer the…Continue Reading

The Special One – You!

CHELSEA manager Jose Mourinho maybe the self-styled Special One. Well, imagine having the power to make every day special. Well, here’s the secret. You already have it. Every day can be as you want it to be. It comes with having a positive frame of mind. If you can expect the day to be a…Continue Reading

Be Strategic

MAKE sure you have a clear, concise, compelling strategy for your company. Ensure everyone in your organisation knows it. Also, how what they personally do relates to the strategy. Anything that you do that does not help you get closer to your vision, stop doing it. You will stop over a third of your work…Continue Reading

All I Ask is This…

Time to Read: 47 Seconds A level playing field I believe that everything you need, to achieve anything you want, you already have within you. There is nothing “wrong” with you. Am I “right”? Of course I am! I can and do show and share thousands of examples of people, teams and organisations who have achieved…Continue Reading

Dream On!

ASK yourself these questions. * What’s your biggest dream? * What do you want to achieve long term? * What does success look like to you? * What’s important to you? Then, consider where you are now, before appreciating what you have to do to get to where you want to be. Then do it!…Continue Reading

Train Yourself To Succeed

RATHER like the queue at a train or bus station – there comes a time when people want to get on. Of course, in life, there’s no need to climb aboard public transport to get yourself moving forward, rather, you can decide which direction to take and then set about doing it yourself. How? By…Continue Reading