founder of naked leader
HAVE you got lovely features? Of course you have. Let me rephrase that. Has your product got lovely features? Even if it has, your customer will not necessarily need an explanation on the colour, the design or the aesthetics. What your clients will want to know are the benefits they can glean from it. So,…… Continue Reading
EVERY customer/supplier dispute, the loss of a customer, a fallout with a client, a decision by a potential customer not to come to you, or return to you – they all come down to one thing. It’s an actual or perceived (same thing) broken promise. Make sure you deliver and follow through on your deals,…… Continue Reading
LEARN from children that which you already know. Believe in the strengths that you had on the day you were born. Have an open mind, love what you do, respect each other, be brave and persistent, have total self-belief and enjoy the here and now. Help others do the same. (Extract from The Naked Millionaire)… Continue Reading
IN business, such as in sport, you need hod carriers as well as artists, stability in harness with skill, while caution should be allied to courage and creativity. Remember, as a team, you need to have a range of attributes to make business work and you should consider the objectives of the team and what…… Continue Reading
USE words like sensational, awesome and amazing to ramp up your emotions. Reduce negative emotions through words like peeved, miffed and mellowed. Next time your partner upsets you say that you feel ‘slightly grazed’ – the emotion is less, immediately. (Extract from The Naked Leader)… Continue Reading
BE confident. Confidence is absolutely critical to your success in running a business and in forming trusted relationships. The fastest way to be confident? Act as if you are confident. The mind cannot tell the difference between something that happens in reality and something it imagines with emotional intensity. So, literally, pretend to be confident…… Continue Reading
TO communicate effectively, whatever it is you have to say, do it with enthusiasm and vigour. Diffidence or hesitancy can undermine the most amazing message.… Continue Reading
JUST as you will have supporters, you will have detractors. If that is a problem for you, then please get over it. And don’t just think about it, do it! The day you accept it is a sign of your success is the day when you are going to sleep soundly that night. (Extract from…… Continue Reading
IF you are launching an idea or concept this week, make sure it is sustainable as this is far more important than the speed in which it is introduced. Common sense says that anything new is piloted to see whether it works. That way it can be tinkered with and fine tuned to ensure any…… Continue Reading
PUT your customers first. They are why you exist. Without them, you have no business, no organisation. They must be at the top of your priorities, in the eyes, minds and actions of all your people. Your number one aim is to attract, retain and delight your customers so that they come back for more.…… Continue Reading