On Your Marks: The Only Question in Decision-Making

Time to read: 65 Seconds

Naked Leader Week 1141 – Monday 14 September 2025

I first met Andrew Marks in 2008, when he was CIO of Tullow Oil.

He introduced me to a single gobsmacking, decision-making question:

“What’s best for Tullow?”

In other words

What’s best for your organisation?

This single question ignites essential conversations on outcomes for your organisation, stakeholders and customers/clients, with Andrew leading the reduction of Tullow’s projects from 101 to 36, and that was all done with paper and calculators!

Since leaving corporate life Andrew has pioneered and designed The Naked Leader Watermark Application, identifying which projects deliver most value, and at the other end of the scale those that must be stopped, making and saving organisations time, money and busyness.

Now it has been tried and tested, we can advise leaders in a single 30-minute Teams call how much NL Watermark would make and save them – and if it’s less than 3 X More ROI than your investment, we won’t work with you.

So:

Start every meeting by asking, “What’s best for (name of your organisation)?”

Focus only on Outcomes to avoid endless discussion debate and drivel

Have a confidential, no obligation either way Teams call on Naked Leader Watermark – email davidultra@nakedleader.com

With thanks and admiration to Andrew and my love and best wishes to you

David

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