founder of naked leader

Sell The Benefits

HAVE you got lovely features? Of course you have. Let me rephrase that. Has your product got lovely features?

If so, your customer won’t be interested in them. You don’t need to explain what colour your product is. Your clients will want to know the benefits they can glean from it. So, in a clear, concise way, tell them all about the benefits, not the features. Show them how they can save money, improve efficiency, or add value to their business by using your product. By all means mention the features. However, more importantly, sell the benefits.

2 Responses to Sell The Benefits

  1. The benefts of a product are the only thing that matters.
    It might have nice features but if it doesn’t give you any additonal benefits then there is little point to it.

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