founder of naked leader
YOU will have heard the quote, ‘theirs not to reason why.’ As you may know, it is a famous saying from Alfred, Lord Tennyson in his poem, The Charge of the Light Brigade. Of course, unlike the soldiers risking death in the Battle of Balaclava during the Crimean War, your audience won’t have been blindly…… Continue Reading
HAVE you got lovely features? Of course you have. Let me rephrase that. Has your product got lovely features? If so, your customer won’t be interested in them. You don’t need to explain what colour your product is. Your clients will want to know the benefits they can glean from it. So, in a clear,…… Continue Reading
WHEN starting in business, find the right bank. Shop around. Look at which offers the best services and rates for you. Stay with a bank where you might have held a long-standing personal relationship. The better the bank knows you, the more they can help.… Continue Reading
INSPIRATIONAL people are all around us. If you are one, and you are thinking of starting your own business, do your research. Is there a customer problem you want to solve? Are you able to solve it better than somebody else? Make sure you determine whether or not there is a market for what you…… Continue Reading
WHEN it comes to spending valuable business time on social networking sites, don’t be a Twit. Of course, the Twitter/Facebook/LinkedIn revolution is here to stay and is a fantastic way to interact and spread the word about the services you can offer. Like everything, though, they should be used in moderation. Some experts reckon 15…… Continue Reading
WORK on ownership, accountability and strengths. Hold a meeting and, as a team, agree that no one will ever say anything behind each other’s backs which they would not say to their faces. This is a given, and must be accepted on an emotional level. If everyone simply nods, they will not do it. If…… Continue Reading
REMEMBER that your customers are people too and they deserve to be treated in the same way you treat colleagues and staff. Listen to them and pay attention to what they tell you. Feedback from people who use your product, or whatever service it is you give them, is the best way of knowing your…… Continue Reading
WHAT makes a good manager? That is the question posed by the Happiness at Work Index and it was revealed that those who lead by example are vital in keeping staff satisfied in difficult trading times. More than half of those surveyed said that they thought this was the most important quality in a manager…… Continue Reading
IS your company the real deal? Is there an authenticity within its structure which nurtures trust, openness and integrity? Or are there barriers prohibiting the company’s participation in the areas that really matter – really matter – such as Corporate, Social and World responsibility? Naked Leader founder and Honorary Professor of Leadership at Warwick University…… Continue Reading
CHARLES Hardin Holley – who died in 1959 and was known to the majority of the world by his stage name, Buddy Holly – is credited with being ‘the single most influential creative force in early rock and roll.’ Time-saving guru Vince Holley has never been labelled in such fabled terms nor was he a…… Continue Reading