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Tag Archives: business

Benefit From Marketing Your Product

FEATURES over benefits? It’s benefits every time as far as selling your product is concerned. Your clients will want to know the benefits they can glean from it. So, in a clear, concise way, tell them all about the benefits, not the features. Show them how they can save money, improve efficiency, or add value…Continue Reading

The Special One – You!

CHELSEA manager Jose Mourinho maybe the self-styled Special One. Well, imagine having the power to make every day special. Well, here’s the secret. You already have it. Every day can be as you want it to be. It comes with having a positive frame of mind. If you can expect the day to be a…Continue Reading

Be Strategic

MAKE sure you have a clear, concise, compelling strategy for your company. Ensure everyone in your organisation knows it. Also, how what they personally do relates to the strategy. Anything that you do that does not help you get closer to your vision, stop doing it. You will stop over a third of your work…Continue Reading

Dream On!

ASK yourself these questions. * What’s your biggest dream? * What do you want to achieve long term? * What does success look like to you? * What’s important to you? Then, consider where you are now, before appreciating what you have to do to get to where you want to be. Then do it!…Continue Reading

Train Yourself To Succeed

RATHER like the queue at a train or bus station – there comes a time when people want to get on. Of course, in life, there’s no need to climb aboard public transport to get yourself moving forward, rather, you can decide which direction to take and then set about doing it yourself. How? By…Continue Reading

Jim is ACE in pack

HAVING enjoyed a six-year spell as a Managing Director in a major UK company Jim Collins is well qualified to comment on the question of leadership. He has a few cards up his sleeve. Crucially, though, he makes sure his workforce have the ACE – his key watchwords; Autonomy, Confidence and Empowerment, because, for Jim,…Continue Reading

Join In The NL Forum – Today

INTERACTIVE websites. Given the chance would you vote FORUM? Well, Naked Leader advocates people becoming involved, comment, be in the game – none more so than where company founder David Taylor’s blog is concerned, entitled Naked Leader Week. Among the recent jewels was, ‘All the things that are wrong with you‘ which started with ‘Dear…Continue Reading

Bin The Books

IN business, rather like in your very own Room 101, one of the top 10 items you should consign right now to the fires of hell are useless manuals from the training courses you never did anything with. I know they stand as testament to your policy of lifetime learning, but be honest, have they…Continue Reading

You have 3 Seconds…

Time to Read: 3 Mins Maximum You have 3 Seconds… To make a personal, powerful impact. That is the maximum time in which we decide if we like someone, or not. If someone doesn’t like you, they won’t trust you, value you or do business with you. And, if someone hates you on the first…Continue Reading

The Real Naked Leader

“Naked Leader would not be what it is today, without her.” The rushing to catch a flight words of Naked Leader Founder David Taylor, about Rosalind Howard, CEO of Naked Leader. He added: “Rosalind has been CEO of Naked Leader for three years – the most successful period in the company’s history, so far.” He…Continue Reading