founder of naked leader
CHOOSING to live a positive life isn’t easy – it is worth it, though. Whatever we do in our lifetimes takes commitment and a will to achieve success and not to accept failure. The rewards can be great – and they don’t have to be financial. Right from when we were children we have learned…… Continue Reading
BRIDGING the gap between education and business is a passion of Mark Durkin. So there can be no greater gift in his role of Professor of Marketing at the University of Ulster than equipping his students with the tools they need to flourish in the harsh world of commerce. On October 24, at the Naked…… Continue Reading
‘IT’S all in the mind’! You will know the phrase. And actually, everything we do is governed by how and what we think. So, how well do you know your own mind – and more pertinently, do you mind your own business? In other words, do you lead, rather than follow, in your actions, in…… Continue Reading
FEATURES over benefits? It’s benefits every time as far as selling your product is concerned. Your clients will want to know the benefits they can glean from it. So, in a clear, concise way, tell them all about the benefits, not the features. Show them how they can save money, improve efficiency, or add value…… Continue Reading
Time to Read: 60 Seconds If someone asks you a question… Here’s a radical idea… Answer it! Yes, I know that might be the most blindingly obvious suggestion you have ever read And, it is also among the most unusual! Listen to politicians, colleagues at work, members of your family – how rarely people answer the…… Continue Reading
CHELSEA manager Jose Mourinho maybe the self-styled Special One. Well, imagine having the power to make every day special. Well, here’s the secret. You already have it. Every day can be as you want it to be. It comes with having a positive frame of mind. If you can expect the day to be a…… Continue Reading
Time to Read: 47 Seconds A level playing field I believe that everything you need, to achieve anything you want, you already have within you. There is nothing “wrong” with you. Am I “right”? Of course I am! I can and do show and share thousands of examples of people, teams and organisations who have achieved…… Continue Reading
RATHER like the queue at a train or bus station – there comes a time when people want to get on. Of course, in life, there’s no need to climb aboard public transport to get yourself moving forward, rather, you can decide which direction to take and then set about doing it yourself. How? By…… Continue Reading
Time to Read: 22 Seconds If leadership isn’t about helping others… Then I don’t know what it is about What random act of leadership will you do – this week, today, right now, to help someone? That person in your team that you have never quite connected with, next time you see them ask “how’s it…… Continue Reading
REMEMBER, the meaning of life is the meaning you choose to give it. Do you know who you are and why you’re here? The most powerful way to understand this is to visit a special place. Perhaps it is a beach near your home, or a forest, or a garden. Wherever it is, make it…… Continue Reading