founder of naked leader
MAKE sure you know your unique selling point, be it yourself as an individual, or your company. Really understand it and make sure you tell the world about it in any proposition. People need to know the benefits so make sure you explain, clearly and concisely, just what it is that makes you, or your…… Continue Reading
BUSINESS is not just about making money, it is about delighting your customers. making money is the by-product. And you will delight your customers by following through and delivering on what you promise. So, this month, and always, follow through and deliver on your promise. Be seen to deliver your agreement. And if something goes…… Continue Reading
IT seems the world has gone digital marketing mad – some would say with the emphasis on dig! Because according to Naked Leader devotee Mark Durkin, a professor of marketing at the University of Ulster, we are digging a hole for ourselves when it comes to communicating with our customers, to the detriment of our…… Continue Reading
IS your business well known online? Are you maximising your sales potential over the Internet? If not, then it may be time to shout – or yell even! Sending a flyer to people is becoming a thing of the past in this fast-moving world – and making a promotional film about your business is likely…… Continue Reading
IT can be hard, soft or even something in between. Selling comes in various forms and at varying stages of a product or a service’s life. Ideally you will need something to show a potential customer. You will need a proposal. Arriving at a client’s premises without one – ideally samples of what you intend…… Continue Reading