The 7 Issues Keeping CEOs Awake at Night and What to Do About Them

Naked Leader Week 1160 – Monday 2 February 2026

Time To Read: 7 Minutes – 1 Minute each

Notes: The solutions below sound simple – simple is rarely easy, or everyone would be doing it – each quote is a real quote from a different NL Client Business Partner CEO.

DIY means you can do it yourself; you don’t need any external help. If you do we will have a FOC confidential Teams call to help – no selling by us.

1. “I am most worried about cyberattacks – I don’t even understand them”

Issue: Even today 90% are caused by human error – weak passwords, phishing – and even technical reasons are most often the result of cloud/IT setup errors

Solution: Implement the Naked Leader Fried Egg for this – (DIY):

Yolk: What people must do – non negotiables: e.g. strong passwords that change monthly

Oil: Never do – Open email attachments you have ANY doubts about

White: Your freedom: Choose one simple way to stay safer online that fits your life e.g. using a password manager

2. “We need to make more money, or we can forget any growth or scalability”

Issue: Organisations tend to know the cost of everything and the value of nothing

Solution: In the areas of ‘change’ ‘coaching’ and ‘consulting’ only partner with organisations that guarantee a minimum ROI of 3X More than you invest with them. And it’s their responsibility to prove this, not yours. (DIY)

3. “We have too many projects and unclear priorities”

Issues: Busyness, lack of focus on key areas and stressed-out people

Solution: Identify the 10% of projects that bring in 90% of your value and stop doing everything else – we have a way to do this that will guarantee you a 10X ROI

4. “The impending UK Employment Protection Law means less recruitment”

Issue: This single Law will straight jacket every UK business

Solution: Unleash the strengths, passions, and genius in everyone, not just a chosen few – you have everything you need within the people that you already have (DIY – feel free to challenge us on that!)

5. “Everyone uses their own success models/frameworks”

Issue: Chaos – everyone is approaching, and measuring success, differently

Solution: Use the Naked Leader Formula for Guaranteed Success – it’s a summary of every success model and the one you use subconsciously every day (DIY)

6. “How can we choose, not chase, new clients/customers?”

Issue: You don’t stand out from all the noise in your market

Solution: Become a niche that makes your competitors irrelevant, as you will have none. Naked Leader is a niche, and we will happily share how to do it on a Teams call. Again, no selling.

7. “I worry about geopolitical tensions”

Issue: Tariffs, Wars etc. that you/we have no control over

Solution: Take control of what you do have control over – i.e. 1 – 6 above

With my love and best wishes to you

David

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Next Week – This single new year phrase is pointless, stupid, and late