founder of naked leader

Monthly Archives: August 2012

Thought For The Week

WHEN starting in business, find the right bank. Shop around. Look at which offers the best services and rates for you. Stay with a bank where you might have held a long-standing personal relationship. The better the bank knows you, the more they can help.Continue Reading

Start a Blog

EVER thought of getting into a writing career. Then start a blog. It can unlock your potential and demonstrate to publishers, who regularly scour the internet for untapped talent, that you have an original voice. You can gain advice from sites, such as www.problogger.net, where you can learn how to make money on your very…Continue Reading

Present Your Case Well

YOU will have heard the quote, ‘theirs not to reason why.’ As you may know, it is a famous saying from Alfred, Lord Tennyson in his poem, The Charge of the Light Brigade. Of course, unlike the soldiers risking death in the Battle of Balaclava during the Crimean War, your audience won’t have been blindly…Continue Reading

Action For The Month

HAVE you got lovely features? Of course you have. Let me rephrase that. Has your product got lovely features? If so, your customer won’t be interested in them. You don’t need to explain what colour your product is. Your clients will want to know the benefits they can glean from it. So, in a clear,…Continue Reading

The Solitaire Moment

Time to Read – Faster than getting those cards in order On TV adverts, Kit-Kat was the first – “Have a break…” Followed up with the more intimate “Diet Coke 11:30” advert that involved no window cleaner I’ve ever seen. And in work, we have The Solitaire Moment. This is how it works: You arrive…Continue Reading