founder of naked leader
YOU can never know everything that you need to know about your chosen area of excellence, but you must know quite a lot. Your knowledge needs to be grounded, not just in academia, but also in the real world of business, organisations and life. If you want to be an obvious expert, and not just…… Continue Reading
MAKE your big idea a killer proposition. Write it out, in language a 10-year-old would understand. Explain the pain (problems overcome) and pleasure (benefits) which will come from your big idea. Combine the two, ie, it needs to appeal to a problem being solved and an opportunity being achieved. Then, the killer part, add the…… Continue Reading
MAKE a date for November 13th and the Naked Leader’s NLP – The Psychology of Influence workshop. The subject is chemistry – and no, this is not about Bunsen burners, test tubes and insoluble substances! Rapport, hitting it off with someone, the ability to empathise with others – some people have it, others do not.…… Continue Reading
HAVE you got lovely features? Of course you have. Let me rephrase that. Has your product got lovely features? If so, your customer won’t be interested in them. You don’t need to explain what colour your product is. Your clients will want to know the benefits they can glean from it. So, in a clear,…… Continue Reading
Ruth When I asked for a coaching volunteer at the recent “Naked Coach” London Business Forum, 2 ½ month old Ruth volunteered without hesitation! As Ruth Slept! We were given the opportunity to consider Choice… and our Choice to make the change in our lives… to fulfil the promise we had in those first few…… Continue Reading
RATHER like the queue at a bus stop – there comes a time when people want to get on. Of course, in life, there’s no need to climb aboard public transport to get yourself moving forward, rather, you can decide which direction to take and then set about doing it yourself. How? By first assessing…… Continue Reading
WANT to give your business renewed energy? Then why not cut hundreds of pounds from your fuel bills by having a smart meter installed? A new report suggests businesses will see a reduction in costs on gas and electricity by around five per cent once the installation has taken place. Firms that receive advice on…… Continue Reading
REDUNDANCY has become a realisation for many, however, it is important to remember, it is your job that has been made redundant, not you. If it has happened to you, then take ownership of your situation, today. Ask yourself if there is somebody out there who is in poorer or more challenging circumstances than you…… Continue Reading
THIS week, focus on your team. Really focus. Achieve your goals as a group. Remember you are not a collection of individuals. You are in it together.… Continue Reading
IS it time you got on your bike? Well, thanks to Bradley Wiggins and his fabulous Tour De France and Olympic wins this summer, statistics suggest there could not be a better time. A cycling boom has led to many workers purchasing bikes through the Government’s tax-rebated, cycle-to work scheme. And with many of this…… Continue Reading