founder of naked leader
MAKE your big idea a killer proposition. Write it out, in language a 10-year-old would understand. Explain the pain (problems overcome) and pleasure (benefits) which will come from your big idea. Combine the two, ie, it needs to appeal to a problem being solved and an opportunity being achieved. Then, the killer part, add the…… Continue Reading
‘SIMPLE’ does not equal ‘easy’. Indeed, ‘simple’ is often dismissed or looked down on by jargon-speaking academics, expensive consultants and highbrow media. (Extract from The Naked Millionaire)… Continue Reading
HAVE you got lovely features? Of course you have. Let me rephrase that. Has your product got lovely features? If so, your customer won’t be interested in them. You don’t need to explain what colour your product is. Your clients will want to know the benefits they can glean from it. So, in a clear,…… Continue Reading
IS your company the real deal? Is there an authenticity within its structure which nurtures trust, openness and integrity? Or are there barriers prohibiting the company’s participation in the areas that really matter – really matter – such as Corporate, Social and World responsibility? Naked Leader founder and Honorary Professor of Leadership at Warwick University…… Continue Reading
THAT saying ‘treat others how you would expect to be treated’ comes into play when you are chairing a meeting. Interpersonal skills are the key to making it a success and participants need to be given respect and consideration. That doesn’t mean it has to be like a friendly chat between mates! Be business like,…… Continue Reading
BE an outstanding communicator, this week. To achieve this you need to be yourself and speak from the heart. If you can’t speak from the heart, then don’t speak at all.… Continue Reading
WHEN telling people your message make sure you deliver it with a KISS. Yes, you may want to add a little love and affection to your audience, although Keeping It Short and Simple is the key here. With me so far? Excellent. KISS is an easy acronym to remember. And the intimation is clear. Short…… Continue Reading
TAKE personal responsibility for everything you say and do. Be clear on the exact outcomes, the results, you want. Then make a true decision. Decide to go for what you want and settle for nothing less. If that action takes you closer to where you want to go, do more of the same. If not,…… Continue Reading
DAVID’S Naked Leader week focuses on trying to convert a ‘no’ to a ‘yes’ when dealing with people. And he has previously mentioned that children get to hear the word ‘no’ 400 times more than ‘yes’. That’s a shame. It got me thinking again about a man who understands child behaviour, Alan Wilson. And this…… Continue Reading
WHEN you focus on what you want, you are more likely to discover what you want. When you believe that you are intelligent, you are more likely to see evidence that you are. When you believe something to be true, you see the world in that way. Remember, whenever you focus on something you want,…… Continue Reading