founder of naked leader

Category Archives: Call To Action

Give Yourself A Talking To

CHANGE the way you talk to yourself. Many people believe the happiness in your life comes down to how you communicate with yourself – your internal dialogue. Think of phrases you enjoy hearing and repeat them silently to yourself throughout the day. No one else need know you are doing this, except you will have…Continue Reading

Be Customer Focused

DO your customers let you know what they want? Do they give you feedback? If not, go and ask them. Make it easy for them to approach you with their requests/feedback. Ask them how do they rate your customer service and what their expectations are of you? Ensure your complaints procedure is monitored so you…Continue Reading

Thought For The Week

YOU can never know everything that you need to know about your chosen area of excellence, but you must know quite a lot. Your knowledge needs to be grounded, not just in academia, but also in the real world of business, organisations and life. If you want to be an obvious expert, and not just…Continue Reading

Deliver Big For The Killer Proposition

MAKE your big idea a killer proposition. Write it out, in language a 10-year-old would understand. Explain the pain (problems overcome) and pleasure (benefits) which will come from your big idea. Combine the two, ie, it needs to appeal to a problem being solved and an opportunity being achieved. Then, the killer part, add the…Continue Reading

Sell The Benefits

HAVE you got lovely features? Of course you have. Let me rephrase that. Has your product got lovely features? If so, your customer won’t be interested in them. You don’t need to explain what colour your product is. Your clients will want to know the benefits they can glean from it. So, in a clear,…Continue Reading

Take Ownership In Your Future

REDUNDANCY has become a realisation for many, however, it is important to remember, it is your job that has been made redundant, not you. If it has happened to you, then take ownership of your situation, today. Ask yourself if there is somebody out there who is in poorer or more challenging circumstances than you…Continue Reading

Delight Your Customers

BUSINESS is not just about making money, it is about delighting your customers. making money is the by-product. And you will delight your customers by following through and delivering on what you promise. So, this month, and always, follow through and deliver on your promise. Be seen to deliver your agreement. And if something goes…Continue Reading