founder of naked leader
1. Sell as your customer likes to buy – let them lead the flow, dictate the pace and be “in charge” (follow their behaviour, not your process). You listen; ask questions that show you are listening. And answer any questions you are asked – directly. Real recent mystery shopping experience – Me “I am really…… Continue Reading
HAVE you got lovely features? Of course you have. Let me rephrase that. Has your product got lovely features? Even if it has, your customer will not necessarily need an explanation on the colour, the design or the aesthetics. What your clients will want to know are the benefits they can glean from it. So,…… Continue Reading
PUT your customers first. They are why you exist. Without them, you have no business, no organisation. They must be at the top of your priorities, in the eyes, minds and actions of all your people. Your number one aim is to attract, retain and delight your customers so that they come back for more.…… Continue Reading
MAKE sure you pay attention to relationship marketing. Rather than spend time and money on acquiring new customers, make sure you focus on retaining existing ones. Remember, it costs less to retain a customer than it does to attract a new one. This week, don’t allow a customer walk away as it might prove expensive…… Continue Reading
BE out there. Visibility builds trust. Your customers and potential customers are on Facebook, Twitter, MySpace and others. Go and meet them there. Do it today! … Continue Reading
YOUR customers are why you exist. Without them, you have no business, or organisation. They must be top of your priorities, in the eyes, minds and actions of all of your people. Your number one aim is to attract, retain and delight your customers. (Extract from The Naked Coach)… Continue Reading
CUSTOMERS hate to be sold to. They love to buy. 1. Make it easy to buy. 2. Put a person on the phone. 3. Know them better than they know themselves – be prepared, look at their website. 4. Be emotional. 5. Be honest. … Continue Reading
THOSE of a certain age will remember the exploits of Virgil, Scott and Brains in Thunderbirds. Well, business analysts believe that a boost in confidence in the economy and how it will recover could be down to a case of international rescue! Even though there is a hefty percentage of company owners wanting to leave…… Continue Reading
GET paid. Unless and until you get paid you have not made a sale. A true ‘sale’ is not a lead, a meeting, the signing of a contract, the carrying out of work or the follow-up meetings. A true ‘sale’ only happens when you get paid. As the character Rod Tidwell says in the film…… Continue Reading
PEOPLE buy from people. So take time to get to know the person in front of you when you are selling. They will make the decision. To buy from you they must trust and respect you. To buy lots from you they must also like you. End of story. (Extract from The Naked Millionaire)… Continue Reading