founder of naked leader
BUSINESS is not just about making money, it is about delighting your customers. making money is the by-product. And you will delight your customers by following through and delivering on what you promise. So, this month, and always, follow through and deliver on your promise. Be seen to deliver your agreement. And if something goes…… Continue Reading
INSPIRATIONAL people are all around us. If you are one, and you are thinking of starting your own business, do your research. Is there a customer problem you want to solve? Are you able to solve it better than somebody else? Make sure you determine whether or not there is a market for what you…… Continue Reading
CUSTOMERS hate to be sold to – they do love to buy, though. So this week, give them freedom and choices and let them drive the agenda. (Extract from The Naked Millionaire)… Continue Reading
IT’S an open and shut case. In the early stages of a business relationship, ask open questions. These are questions that make the other person give you an answer – and, more crucially, information which you can use at a later date. Ask them ‘how’, or ‘why’ or ‘when’ or ‘what’ and make them tell…… Continue Reading
IT’S official – businesses aren’t getting enough. Sales that is. The reason? Well, potential orders are being lost because of a lack of funding. Cash-flow is needed to allow firms to take on more work. And it’s just not happening, with a large proportion of small and medium-sized businesses and organisations believing they have missed…… Continue Reading
ARE you taking advantage of business opportunities? Or are you overtrading? In times of hardship it is important to differentiate between the two. At certain times it can be sensible to stretch resources, in order to service a new customer or section of the market. Provided this period of excessive trading is controlled and can…… Continue Reading
QUALITY and quantity. If you are going to beat off the competition in business it’s not just about the quality of relationship you have with your customers it’s the number of people who know each other from both sides too. The more people you have who know and trust your clients – and the more…… Continue Reading
A HUGE number of jobs would be created if companies used factoring, research has revealed. Benefiting from better cashflow and greater flexibility, businesses are better able to cope with the difficult economic outlook which continues to shroud the world’s economy. What’s more, around a quarter of a million jobs are said to be dependent on…… Continue Reading
ENSURE your business is not dependent on any one person. Realise that as the company grows you may need a new manager, a new leader. The person with the initial idea might not be the best person to grow the company, who in turn may not be the best person to sell it. (Extract from…… Continue Reading
LIKE plants, businesses thrive on growth. And according to research the rate of expansion could be greatly increased by using one simple piece of advice – taking note of customers. Incredibly, as many as half of small firms, and many larger ones, fail to ask their customers what they think of the products and services…… Continue Reading