founder of naked leader
CUSTOMERS hate to be sold to. They love to buy. 1. Make it easy to buy. 2. Put a person on the phone. 3. Know them better than they know themselves – be prepared, look at their website. 4. Be emotional. 5. Be honest. … Continue Reading
WHEN managing change, pay attention to the four key principles. Leadership, communication, strategy and culture. You must have a clear understanding of these to avoid an uphill struggle. Remember, change is inevitable. You need the ability to adapt so you can survive and prosper. An organisation needs to improve and adapt to the changing world.…… Continue Reading
YOU can walk on it, step close to it and live on it. The question is, do you have it? That vital ingredient of success – the edge. Ask yourself this. Why do some people thrive under pressure? How do some people remain in control, no matter what? What makes the difference between winning and…… Continue Reading
PREPARATION, preparation, preparation. A title for a new TV programme perhaps? Well, possibly, although more pertinently, this is what you need to concentrate on before making a presentation. Anybody who has stood in front of a gathering having to make a speech will appreciate how daunting it can be. The key is to be yourself.…… Continue Reading
BREAK free from seeking the approval of others. You will never become a well-respected person and brand without detractors, and these people may be very vocal in their opposition to you. You need that; you need these people talking about you, having a go at what you have done, often complete strangers to you, to…… Continue Reading
RECONNECT with someone, simply for a catch-up, or with a loved one you may have lost touch with. You may regret not doing so in the future, no matter how easy the excuses are for putting it off. Be true to yourself and make the first move. Decide, right now, in the back of your…… Continue Reading
HAVE an open mind – be open to new ideas and love your thoughts that, when you were younger, may have been called ‘childish’ or ‘unrealistic’. Like we adults can talk! (Extract from The Naked Millionaire)… Continue Reading
MAKE your big idea a killer proposition. Write it out, in language a 10-year-old would understand. Explain the pain (problems overcome) and pleasure (benefits) which will come from your big idea. Combine the two, ie, it needs to appeal to a problem being solved and an opportunity being achieved. Then, the killer part, add the…… Continue Reading
CUSTOMERS hate to be sold to. They love to buy. these are the five things you need to know about them. 1. Make it easy to buy. 2. Put a person on the phone. 3. Know them better than they know themselves – be prepared, look at their website. 4. Be emotional. 5. Be honest.… Continue Reading
BREAK free from seeking the approval of others. You will never become a well-respected person and brand without detractors, and these people may be very vocal in their opposition to you. You need that; you need these people talking about you, having a go at what you have done, often complete strangers to you, to…… Continue Reading