founder of naked leader
BRIDGING the gap between education and business is a passion of Mark Durkin. So there can be no greater gift in his role of Professor of Marketing at the University of Ulster than equipping his students with the tools they need to flourish in the harsh world of commerce. On October 24, at the Naked…… Continue Reading
DEVELOP a repeatable process for your events. Be obsessive in your preparation. Have a checklist of what you need to do, take it, and follow it, religiously.… Continue Reading
1. Sell as your customer likes to buy – let them lead the flow, dictate the pace and be “in charge” (follow their behaviour, not your process). You listen; ask questions that show you are listening. And answer any questions you are asked – directly. Real recent mystery shopping experience – Me “I am really…… Continue Reading
IT can be hard, soft or even something in between. Selling comes in various forms and at varying stages of a product or a service’s life. Ideally you will need something to show a potential customer. You will need a proposal. Arriving at a client’s premises without one – ideally samples of what you intend…… Continue Reading
FROM experience, site visits as a learning tool can either be an excellent source of education or a load of old rubbish. Well, in the case of Naked Leader’s recent trip (click to see pictures) to a client’s recycling facility, it turned out to be both! With Christmas upon us perhaps we should all think…… Continue Reading
Ever feel your voice, thoughts and opinions are not heard in meetings – so you have to repeat yourself? Ever feel your voice, thoughts and opinions are not heard in meetings – so you have to repeat yourself? No More, with these Four… 1. Be Clear, Concise and Compelling: Clear – What is your overall point?…… Continue Reading
You are probably familiar with Bingo. Usually played at a club, players’ have a grid with different numbers and the person running the game (the caller) selects numbers at random and calls them out. First player to complete a line, or whatever the rules of that particular game, wins and shouts out “Bingo” or “House.”…… Continue Reading
IF you would like to connect with children, pass on your experience and help large numbers, one of the most effective ways is to speak at a school. Most schools in our area will welcome an external speaker such as yourself. It’s usually easy to find a slot, then the challenge comes when you actually…… Continue Reading
SSSHHH! Bandler and Grinder were not the real founders of NLP… Time to Read: Just over a minute Time to Listen: Just a bit longer These are the real NLP founders – THE experts at influence, rapport and state Babies Influence – A hypnotic capacity to make eye contact. Rapport – The baby smiles – you smile.…… Continue Reading
Please add your comments at the bottom… many thanks. Time to Read : 1 min 26 secs Time to Listen : 2 mins 35 secs Time to Watch : 3 mins 31 secs Please forgive a bit of blowing our own trumpet. We just held our Annual Conference: Diversity – Differences Make The Difference The Seven Key Points from…… Continue Reading